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gilyard

Norma T. Gilyard

MARKETING

Norma T. Gilyard has been an integral part of NW Financial since 2003, rising through the ranks to serve as the firm’s Director of Marketing and Procurement. With over two decades of experience, she brings a unique blend of strategic insight, operational oversight, and creative execution to her role.

Ms. Gilyard leads the firm’s marketing strategy, overseeing all communications, digital campaigns, email broadcasts, media outreach, and event coordination. She manages website content and branding to ensure a consistent and professional image across all platforms.

She also directs the firm’s full proposal and procurement process, spearheading the development, submission, and compliance tracking for all RFPs, RFQs, and RFIs. In addition, she manages the execution and administration of all firm contracts, including renewals, extensions, and close-outs.

Beyond marketing and procurement, Ms. Gilyard plays a key role in firm operations. She oversees administrative support, manages vendor relationships, and supervises internal systems and overall office operations. She serves as the point of contact for the firm’s IT service provider, ensuring that technology systems and equipment meet staff needs and support operational efficiency.

A trusted leader known for her reliability, resourcefulness, and deep institutional knowledge, Ms. Gilyard continues to support the firm’s growth and long-term success.

EDUCATION

University of Phoenix
Associate of Arts in Business Administration(In Progress)

Digital Marketing Institute
Certified Digital Marketing Professional

Dedicated and Experienced Public Finance Professionals

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